Turn 2 Roofing

Designed and launched Turn 2’s new website with an SEO‑driven blog strategy, boosting search visibility and organic traffic.

Year
2020
Services  
Website, SEO, Google My Business
Client
Turn 2 LLC
Stack
Webflow, Google Analytics, Google My Business

Designed and launched Turn 2’s new website and implemented an SEO‑driven content strategy, including blog development to boost search visibility.

Problem

Turn 2’s previous online presence was limited, with no central hub for their services and no content to attract organic search traffic. Their brand needed a modern site and consistent content to improve discoverability and engagement.

Solution

  • Built a responsive, user‑friendly website tailored to Turn 2’s brand and service offerings
  • Created and published keyword‑optimized blog posts to target high‑value search terms
  • Developed an SEO content framework to consistently build topical authority over time

    • Challenges and Learnings

    • Balancing SEO keyword targeting with engaging, audience‑friendly content required careful planning
    • Learned that even in a niche industry, fresh blog content can quickly improve organic rankings when paired with a well‑structured site
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    Reflection

    This project proved how much a strong foundation — a well‑built site paired with consistent, SEO‑focused blog content — can change a brand’s visibility. It reinforced the importance of treating the website as both a marketing tool and a content engine for long‑term growth.

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