Sour Strips

Created two high-quality short-form videos for Sour Strips, crafted to boost engagement and brand visibility across Instagram and TikTok.

Year
2025
Services  
Video Content
Client
Sour Strips
Stack
Adobe Premier

Created three engaging short-form videos for Sour Strips to be used across TikTok and Instagram Reels as part of their monthly content strategy.

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VIDEO: https://creators.trend.io/profile/67904efd80d15ff278cbe61f

Problem

Sour Strips needed visually engaging, on-brand video content that could stop the scroll and fit the high-energy vibe of TikTok and Reels. The goal was to showcase product personality, drive interaction, and stay consistent with their bold identity.

Solution

  • Shot and edited three high-energy videos optimized for vertical formats
  • Focused on bold colors, punchy editing, and brand-aligned pacing
  • Created content built to entertain while keeping the product front and center
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    • Challenges and Learnings

  • Matching the brand’s tone meant leaning into humor and style without losing clarity
  • Learned that incorporating motion, tight cuts, and sound sync kept viewers engaged longer and improved rewatchability
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    Reflection

    This project reminded me how powerful short-form video can be when it’s fun, fast, and on-brand. It also reinforced how essential it is to match the vibe of the platform without losing the message of the product.

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    We can make moves!

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