Plumbing Solutions and Drains

‍Executed a local SEO and content strategy to increase search rankings and lead generation for a plumbing company in Colorado. Increased call volume by 300% and converted leads by 120% with Google My Business. Generated 14 5-star reviews on the new listing.

Website: HERE

The company was underperforming in local search results, losing customers to competitors with stronger online visibility.

• Created & Optimized Google My Business profile with service‑specific keywords and high‑quality images
• Built county‑specific landing pages for local SEO targeting
• Implemented blog content plan to capture long‑tail search traffic

• Managing SEO across multiple counties required careful content duplication avoidance
• Learned that service‑area‑specific content increased local search clicks and conversion rates

This project proved that small businesses can dominate local search when SEO, GMB optimization, and localized content all work together. It also highlighted how visual trust cues, like project photos make a measurable difference in lead quality.