Lighthouse Transportation Group

Designed and launched a new SEO‑optimized Webflow website for Lighthouse Transportation Group, improving visibility and driving high‑quality traffic from target municipalities and contractors.

Year
2025
Services  
Website, SEO, Google My Business, Google Analytics
Client
Lighthouse Transportation Group
Stack
Webflow, Google Analytics, Google Search Console, Google My Business, Google Analytics

Redesigned and developed Lighthouse Transportation Group’s website in Webflow with SEO‑focused content targeting municipal and contractor audiences.

Website: HERE

Problem

The existing website lacked a modern design, clear navigation, and keyword optimization, making it hard for target clients to find them online.

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Solution

  • Designed a responsive, visually engaging Webflow site
  • Created keyword‑driven service pages to target municipal RFPs and industry‑specific searches
  • Wrote optimized copy highlighting expertise in traffic signal and lighting projects

    • Challenges and Learnings

    • Needed to balance technical industry jargon with accessible, client‑friendly language
    • Learned that creating visual credibility through photos and project highlights greatly improved trust and engagement
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    Reflection

    This project reinforced the importance of pairing a clean, modern design with keyword‑driven content to connect with highly specialized audiences. It also showed me how much industry‑specific imagery can elevate a brand’s trust factor.

    We can make moves!

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